A headlining wrestler regarded as a "bad guy," whose ring persona embodies villainous or reprehensible traits and demonstrates characteristics of a braggart and a bully.
From Middle English hele, from Old English hēla, from Proto-Germanic *hanhilaz (compare North Frisian hael, Dutch hiel, Danish and Norwegian hæl, Swedish häl), diminutive of Proto-Germanic *hanhaz ("heel"), equivalent to hock + -le. More at hock.
Probably inferred from the past tense of hield, from Middle English heelden, from Old English hyldan, hieldan, cognate with Old Norse hella ("to pour out") (whence Danish hælde).