A brief, punchyopeningstatement intended to get attention from an audience, reader, or viewer, and make them want to continue to listen to a speech, read a book, or watch a play.
A gimmick or element of a creative work intended to be attention-grabbing for the audience; a compelling idea for a story that will be sure to attract people's attention.
From Middle English hoke, from Old English hōc, from Proto-West Germanic *hōk, from Proto-Germanic *hōkaz, variant of *hakô, probably ultimately from Proto-Indo-European *kog-, *keg-, *keng-.
Compare West Frisian heak, Dutch haak) (compare West Frisian/Dutch hoek, Low German, Huuk); also related to hake.
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