pinkwashing

Meanings

Noun

• The practice of a state or company presenting itself as gay-friendly and progressive, in order to downplay their negative behavior.
• The practice of a company using support of breast cancer-related charities to promote itself and its products or services.
• The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.

Verb

• Present participle of pinkwash

Origin

• . The LGBT-related sense derives from the fact that the colour pink is often associated with homosexuality and LGBT culture. The breast cancer-related sense refers to the pink ribbon, an international symbol of breast cancer awareness.