humanewashing

Meanings

Noun

• The humaneness (animal welfare) analogue of greenwashing.

Verb

• Present participle of humanewash

Origin

• humane + washing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance"); this form also rhymes with brainwashing, as does sustainwashing.