below the line

Adverb

• Pertaining to points scored for tricks bid and won, which count towards game.
• Taking place underneath an online article, video or other item of content, as part of a comments section or related discussion forum.
• Targeting specific demographics through trade shows, search engine advertising, etc. rather than the mainstream media.
• Who do not guide and influence the creative direction, process, and voice of a given narrative in a film, such as the boom operators, hair stylists, and location managers.
• Of expenses: paid for standard ongoing concerns such as insurance and technical equipment and crew.