Originally applied to actress Clara Bow, who starred in a film titled It (it being a euphemism for sex appeal
{{cite-book
|year=1927
|title=It, and Other Stories
|author=Elinor Glyn
|authorlink=Elinor Glyn
|passage=To have "It", the fortunate possessor must have that strange magnetism which attracts both sexes. He or she must be entirely unselfconscious and full of self-confidence, indifferent to the effect he or she is producing, and uninfluenced by others. There must be physical attraction, but beauty is unnecessary.
).
Modern English dictionary
Explore and search massive catalog of over 900,000 word meanings.
Word of the Day
Get a curated memorable word every day.
Challenge yourself
Level up your vocabulary by setting personal goals.