virtue signalling

Meaning

Noun

• The practice of expressing a particular opinion or doing a particular action in an attempt to make oneself look virtuous.

Origin

• Popularised by James Bartholomew in an article in The Spectator in April 2015.{{cite-web
• |lang=en
• |title=The awful rise of 'virtue signalling'
• |author=James Bartholomew
• |work=The Spectator
• |date=April 2015
• {{cite-web
• |lang=en
• |title=I invented ‘virtue signalling’. Now it’s taking over the world
• |author=James Bartholomew
• |work=The Spectator
• |date=October 2015