• The act of persuading, or trying to do so; the addressing of arguments to someone with the intention of changing their mind or convincing them of a certain point of view, course of action etc.
  • An argument or other statement intended to influence one's opinions or beliefs; a way of persuading someone.
  • A strongly held conviction, opinion or belief.
  • One's ability or power to influence someone's opinions or feelings; persuasiveness.
  • A specified religious adherence, a creed; any school of thought or ideology.
  • Another personal, animal or inanimate trait that is not (very) liable to be changed by persuasion, such as sex, gender, ethnicity, origin, profession or nature.


Opposite words


  • From French persuasion and its source, Latin persuāsiō, from persuadeo, from suadeo.

Modern English dictionary

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