persona

Meaning

Noun

• A social role.
• A character played by an actor.
• The mask or appearance one presents to the world.
• An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.

Origin

• Borrowed from Latin persōna, of uncertain origin. Possibly from personō; or from Ancient Greek πρόσωπον; or from Etruscan 𐌘𐌄𐌓𐌔𐌖. person, and parson.