mislaunch

Meanings

Noun

• An attempt to launch something which results in it not following the intended trajectory.
• The act of accidentally launching something.
• The failure of a marketing campaign to introduce a new product.

Verb

• To launch a projectile or vehicle so that it does not follow the correct trajectory.
• To accidentally launch something that should not be launched.
• To fail in the introduction of a product or program.

Origin

• mis- + launch