insight

Meaning

Noun

• A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into.
• Power of acute observation and deduction
• Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers
• Intuitive apprehension of the inner nature of a thing things; intuition.
• An extended understanding of a subject resulting from identification of relationships and behaviors within a model, context, or scenario.
• An individual's awareness of the nature and severity of one's mental illness.

Origin

• From Middle English insight, insiht, equivalent to in- + sight. Perhaps continuing Old English insiht, from Proto-Germanic *insahtiz. Compare West Frisian ynsjoch, Dutch inzicht, German Low German Insicht, German Einsicht, Danish indsigt, Swedish insikt, Icelandic innsýn.