An opportunity for something to be profitable and/or beneficial.
Origin
Originally used in the phrase “there’s gold in them thar hills”, possibly a misquote of the phrase “there’s millions in it” (viz. the North Georgia mountains) uttered in Mark Twain's 1892 novel The American Claimant by Colonel Mulberry Sellers, a character thought to be based on Dahlonega Mint assayer M. F. Stephenson.
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