goji

Meaning

Noun

• A fruit in the genus Lycium, especially in commercial products where it is promoted as a superfruit.

Origin

• Marketing coinage, likely an altered pronunciation of Mandarin 枸杞. The earliest known usage in print was in a 1996 publication.
• The first usage in the LexisNexis database is a 2002 newspaper article. Wider usage began in 2003 and 2004.