A form of rhetoric in which the writer or speaker invokes their authority, competence or expertise in an attempt to persuade others that their view is correct.
The traits in a work of art which express the ideal or typic character, as influenced by the ethos (character or fundamental values) of a people, rather than realistic or emotional situations or individual character in a narrow sense; opposed to pathos.
Origin
From Ancient Greek ἦθος. Cognate to Sanskrit स्वधा ("habit, custom").
Modern English dictionary
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