ecchi

Meanings

Adjective

• Erotic, lascivious, lewd, naughty, sexy, suggestive.

Noun

• A genre, especially of anime and manga, featuring playful, tongue-in-cheek usage of sexualized imagery and situations such as double entendre or flirtation, while remaining non-pornographic. Often used to differentiate from hentai which features overt sexual themes.
• A situation within a story, especially anime and manga, which ventures into the ecchi genre.

Origin

• From Japanese エッチ, from English aitch, the pronounced form of H, used to refer to the word hentai. Loosely translated as "mild offense" or "naughty".