The rhetorical tactic of constantly repeating an opinion after facts have proved it incorrect.
Origin
Probably from dur, British informal exclamation for “stupid” or from duh, an exclamation indicating faltering speech and assumed stupidity, glottalized for emphasis. It is believed that the word was coined in the film BASEketball (1998) and further popularized by "The Succubus", a 1999 episode of South Park.
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