catchword

Meaning

Noun

• A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
• The last word of a speech, serving as a cue for the next speaker.
• A word or expression repeated until it becomes representative of a party, school, business, or point of view.

Related

Similar words

• guide word, custos
• watchword

Origin

• catch + word.