Quality of an entertainment or spectacle that makes it very popular with the public, or likely to be so.
Origin
1786, presumably from sales of box, box seats. Sense of “total sales” from 1904.
Folk etymology is that this derives from Elizabethan theatre, where theater admission was collected in a box attached to a long stick, passed around the audience. However, first attestation is over a century later (theaters were closed in 1642), making this highly unlikely.
Modern English dictionary
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