astroturfing
Meaning
Noun
- The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion.
Related
Similar words
Origin
- From AstroTurf, a play on grass roots, as in “fake grass roots”. Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf."
Modern English dictionary
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