McOndo

Meaning

Proper Noun

• A Latin American literary movement that breaks from magical realism and counters it with the strong, ideological associations of the cultural and narrative languages of the mass media, and with the modernity of urban living.

Origin

• A combination of Mc- (from the McDonald's fast-food restaurant chain) and Macondo, name of a fictional town in the novels of Gabriel García Márquez. Coined as the title of a 1996 short-story anthology by Chilean writers Alberto Fuguet and Sergio Gómez.