An estimated time of arrival (ETA), that is exceedingly optimistic, needing to be doubled or tripled to arrive at a reasonable estimate. Used by journalists, editorialists, and fans, concerning the ETAs of milestones and products from commecial spacelaunch provider SpaceX and electric car maker Tesla Motors; as well as other endeavours of Elon Musk.
Origin
Elon+time. From Elon Musk's overly optimistic projections of launch/completion dates.
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